• About
  • Expertise
    • 🚀 UX Research
    • 📝 Strategic Writing & Speaking
    • 👩🏼‍🎨 Experiential Design
    • 🧰 Project Management
  • Contact
Lucy Obus: UX Research Lead
  • About
  • Expertise
    • 🚀 UX Research
    • 📝 Strategic Writing & Speaking
    • 👩🏼‍🎨 Experiential Design
    • 🧰 Project Management
  • Contact

Nice to (e)meet you, I'm Lucy 👋🏼

© Gregory Wikstrom

I’m a User Experience Research Lead, specializing in growth spaces and facilitation based co-design. I’m insatiably curious: I love learning with and from folks to build things that delight (and hopefully make a little progress for society? Money for my employer? Both?) That built thing has taken many forms: microfinance apps for refugees entering the workforce in their new home country, bespoke escape rooms, software for biologists analyzing microscopic images at scale, summer camp staffing platforms…diverse industries, I know! Like I said- I’m curious, agile, and always down for a new challenge.

With over a decade in the game, my impact has run the mixed-method gamut, and I feel equally at ease fly-on-the-wall-ing as I do delivering strategic insights to CEOs. Be it 0>1 product discovery, evaluative statistics, or insight scaling, I’m your gal.

Lucy%2BMiami%2Bkeynote.jpg

Currently, you can find me
Leading Product Led Growth Research at Asana

In the past, I’ve been writing about
Building user personas for an open source ecosystem
Defining MVP features of an app store-esque tool for biologists

I’m particularly fond of
Beyond compliance environmental business models
David Hockney and Chuck Close
Summer camps in rural Maine


Let’s talk about:

UX Research
UX Research
Strategic Writing
Strategic Writing
Experiential Design
Experiential Design
Project Management
Project Management

“I’m not a jack of all trades; I’m a master of many. I don’t feel there is anything I can’t do if I want to.” – Evel Knievel